Author Archives: Anthony E. Alvarez

About Anthony E. Alvarez

A native new yorker manages web content to build traffic and convert leads to sales. Help you improve workflows to increase efficiency, reduce cost and time to market. [ googleplusauthor ]

Job Search Instructor

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The Professional Service Group of Central New Jersey (PSGCNJ) is the nation’s first employment community that helps its unemployed, professional members advance their careers by putting them back into the workforce.
I was involved in helping students to improve their verbal and written communication skills, and encouraging students to expand their social networks.
PSGCNJ was originally part of the N.J. Department of Labor’s Professional Service Group program, which was launched in June 2008. There were 11 statewide chapters, including PSGCNJ, which was based in Somerville, N.J. The State of New Jersey defunded the PSG program on May 25, 2012.

Web Syndication

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Company wanted  to increase sell through at major retailers web sites. It also wanted to automate distribution on web content to major retailers website. Product line up was very complicated however. There were many variations of each product according to color and style. It was difficult to make sure all retailers had updated web content, images, videos, etc. for their specific product line. I came up with a solution for web content syndication. Evaluated vendors and finally negoitiated 10% discount with the best vendor. As a result Sales Increased by 41%, Visibility Increased  by 122% verified by web metrics.

Daily Sales Update

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CEO wanted to improved employee morale by sending out a daily message to all employees. He asked me to find solution to create and send an HTML email blast using existing infrastructure without additional budget costs. Even though I was not part of IT department, I did research and testing and came up with demo. My presentation to senior management resulting in an approval to proceed. As a result, employee morale increased due to greater communications within the organization. The project was so successful in fact, other departments, most notably HR department. decided to use my procedure for email merges.

[jamiesocial]

 

Salesforce.com Email Marketing

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Management wanted to reduce time for Sales people to close an deal. I submit a proposal to management to use SFDC mail templates. After demo templates, making a proposal to upper management, sales staff and IT departments, my proposal was approved. After implementing the project, I trained and supported sales staff to use email merge withing SFDC. And as a result, sales people were able to send mass email to their leads and track both receipt and opening of their email messages. Workflow withing sales and marketing organization was improved by at least 27%.

[jamiesocial]

 

Workflow

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PhpCollab SoftwareSaved company over 20% on development and project management costs by revamping web content management work flow by using PDF and project collaboration bulletin board software between a 5 member team. Business process improvements allowed marketing and product management teams to implement new content at website in efficient and predictable manner.

Developed and installed Bilingual Search engine at TEPCO

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Tokyo Electric Power Company (TEPCO) wanted a search engine for use on their Intranet.  Luckily Perl can process incoming data using either single or double byte.

I was able to modify an existing Perl script to search double byte Japanese language text. I also installed Perl on their server in order to run code to run.

My search engine code was installed at TEPCO‘s Human Resources (HR) department intranet on a Sun Solaris workstation.