Author Archives: Anthony E. Alvarez

About Anthony E. Alvarez

A native new yorker manages web content to build traffic and convert leads to sales. Help you improve workflows to increase efficiency, reduce cost and time to market. [ googleplusauthor ]

Blue Bloods “Old Wounds”

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Anthony E. Alvarez on set of Blue Bloods

On the set

Attention Blue Bloods fans, I will appear on the show this Friday night, October 12.  Blue Bloods begins at 10 PM EST on CBS. The show revolves around the Reagans, a family of police officers. In this episode, Danny believes a serial killer is on the loose when two separate murder victims are identified as members of a group charged with a gang rape. Meanwhile, Erin’s ex-husband, attorney Jack Boyle, resurfaces in her life as they face off in court.

Unfortunately, I was not able to meet Tom Selleck on set. I was a big fan of his “Thomas Magnum” lifestyle.
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Groupon Landing Page

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I was helping a Jewelry designer market and sell her jewelry on the Internet. To achieve the goals, I developed a plan, designed and coded a landing page and added key functionality to her web site to facilitate SEO and SEM. As a result, she was able to sell out her entire inventory of earrings in less than 36 hours using Groupon.  Gross sales revenue exceeded $121K and there were over 4050 orders from customers nationwide.

Job Search Instructor

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The Professional Service Group of Central New Jersey (PSGCNJ) is the nation’s first employment community that helps its unemployed, professional members advance their careers by putting them back into the workforce.
I was involved in helping students to improve their verbal and written communication skills, and encouraging students to expand their social networks.
PSGCNJ was originally part of the N.J. Department of Labor’s Professional Service Group program, which was launched in June 2008. There were 11 statewide chapters, including PSGCNJ, which was based in Somerville, N.J. The State of New Jersey defunded the PSG program on May 25, 2012.

Web Syndication

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Company wanted  to increase sell through at major retailers web sites. It also wanted to automate distribution on web content to major retailers website. Product line up was very complicated however. There were many variations of each product according to color and style. It was difficult to make sure all retailers had updated web content, images, videos, etc. for their specific product line. I came up with a solution for web content syndication. Evaluated vendors and finally negoitiated 10% discount with the best vendor. As a result Sales Increased by 41%, Visibility Increased  by 122% verified by web metrics.

Daily Sales Update

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CEO wanted to improved employee morale by sending out a daily message to all employees. He asked me to find solution to create and send an HTML email blast using existing infrastructure without additional budget costs. Even though I was not part of IT department, I did research and testing and came up with demo. My presentation to senior management resulting in an approval to proceed. As a result, employee morale increased due to greater communications within the organization. The project was so successful in fact, other departments, most notably HR department. decided to use my procedure for email merges.

[jamiesocial]

 

Salesforce.com Email Marketing

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Management wanted to reduce time for Sales people to close an deal. I submit a proposal to management to use SFDC mail templates. After demo templates, making a proposal to upper management, sales staff and IT departments, my proposal was approved. After implementing the project, I trained and supported sales staff to use email merge withing SFDC. And as a result, sales people were able to send mass email to their leads and track both receipt and opening of their email messages. Workflow withing sales and marketing organization was improved by at least 27%.

[jamiesocial]

 

Workflow

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PhpCollab SoftwareSaved company over 20% on development and project management costs by revamping web content management work flow by using PDF and project collaboration bulletin board software between a 5 member team. Business process improvements allowed marketing and product management teams to implement new content at website in efficient and predictable manner.