Company wanted  to increase sell through at major retailers web sites. It also wanted to automate distribution on web content to major retailers website. Product line up was very complicated however. There were many variations of each product according to color and style. It was difficult to make sure all retailers had updated web content, images, videos, etc. for their specific product line. I came up with a solution for web content syndication. Evaluated vendors and finally negoitiated 10% discount with the best vendor. As a result Sales Increased by 41%, Visibility Increased  by 122% verified by web metrics.