Completed Google Digital Analytics Fundamentals course.

This course provides a foundation for marketers and analysts seeking to understand the core principles of digital analytics and to improve business performance through better digital measurement.

Course highlights include:

• An overview of today’s digital measurement landscape
• Guidance on how to build an effective measurement plan
• Best practices for collecting actionable data
• Descriptions of key digital measurement concepts, terminology and analysis techniques
• Deep-dives into Google Analytics reports with specific examples for evaluating your digital marketing performance