Management wanted to reduce time for Sales people to close an deal. I submit a proposal to management to use SFDC mail templates. After demo templates, making a proposal to upper management, sales staff and IT departments, my proposal was approved. After implementing the project, I trained and supported sales staff to use email merge withing SFDC. And as a result, sales people were able to send mass email to their leads and track both receipt and opening of their email messages. Workflow withing sales and marketing organization was improved by at least 27%.